Search Engine Optimization (SEO)

Experience The RefreshWeb SEO Agency Approach To Search Marketing

Did you know that 77% of B2B people prefer Google, and 82% of them won't click on an ad? In business, good placement in natural search results (sometimes called organic SEO) is of great importance. How do you get your website top placement? Plenty of targeted content, implemented strategically throughout the site, and lots of other sites that know about it.

Good organic SEO campaign management starts by understanding the problem

You wouldn't trust a doctor who didn't do plenty of diagnostic work and explain the expected result and treatment options before performing a major operation. That's why RefreshWeb SEO campaign management begins with a thorough audit of a client's site to find out what's working and what isn't.

Many make the mistake of thinking that their search problem is a technical one when it's actually a marketing problem (what are our best prospects looking for, and how can we persuade them to buy?). This is why search marketing is best handled by the marketing department, not the IT department. The RefreshWeb SEO agency helps marketing achieve its aims while navigating the technical challenges. There are a lot of technical aspects to search engine optimization-best practices that have to be followed to have great visibility.

The RefreshWeb SEO agency doesn't just bring search traffic-we bring sales

It's important to understand the client's goals

Your website has amazing potential as a round-the-clock salesperson. We don't just optimize for search, we optimize for sales flow. All the traffic in the world won't do you any good if the site doesn't create customers instead of momentary click-throughs. SEO cost has the best ROI for your marketing dollars, delivering 11% of leads for B2B clients.

Once we understand the problem, it's time to get to work. For a search engine optimization firm to do effective work, it's important to understand the client's goals, the market space, the competition, and the prospect. SEO campaign management is more than just hiring an agency to do some SEO copy writing. Our internet marketing company works with the client to craft a strategy and implement the necessary changes and improvements. The results are measurable, regularly monitored and reported.