This excellent article by Scott Buresh on Marketing Profs is worth a read. It’s on some of the SEO problems new sites face, and some solutions for them. If you’ve been in SEO a while, you’re going to be familiar with the problems and solutions. Buresh writes and reasons the solutions so well, you should go steal his lines for when you have to explain to clients why they can’t be number one on Google for “highlighter” or “furniture” tomorrow.

The solutions are, of course, geared toward new sites. I found that they apply to most unoptimized sites. Because while you might have a site, if you’re not popular or optimized, you have most of the same problems as someone who hasn’t even registered the domain for their site yet. What are the odds your site is popular, well-linked, and sees good traffic if it’s not optimized at least a little? Most people do a lot of work, put something up, and don’t update it. It’s not unusual to have to peel things back down to the bare bones, fix the structure, and rebuild.

That’s why this article is so good. The solutions are brief and clear, free of the search lingo it’s easy to start throwing around. How SEO works isn’t a secret, and it’s in everyone’s best interest to educate the client. This is enough to talk to the boss without overwhelming, and a great starting place for strategy with the people who you’ll be working with inside the company.

This entry was posted on Monday, November 19th, 2007 at 5:12 pm and is filed under seo. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.