While it’s very tricky to prove ROI on social media endeavors, one thing that I think *will* get a lot more companies willing to try it out is the way we can leverage the authority of social media sites. Who cares if the top result is your company’s video hosted on YouTube (and not the company’s site) if that means it actually gets seen?

Relationship marketing is a different experience than traditional fire and count campaign mentality, and the return on effort is a lot more nebulous. And yet, the traction is undeniable, and the level of effort other organizations are putting into the social media mix is speaking for itself.

Glad you’re here.