No, not by the IRS. We’re talking about having an SEO agency do an audit of your site. It’s something we believe in so strongly that it’s become a policy for us to start with a site audit. If you don’t do it, you don’t know what’s broken or why or how to fix it. Starting a web marketing expedition without the audit is just like taking your car to the mechanic and saying, “It’s making this noise sometimes, and I smelled something funny.” Then him saying, “Oh, that’ll be $3,000.” And then you pay it. If it doesn’t work, you can pay him some more or chalk it up to those cars and their confounding mechanical systems.

You don’t do that, though. No! You get it diagnosed. That’s why there’s a diagnostic fee–they really do have to do some work and look around to tell you what’s wrong. If you’re debating about whether the money spent on a site audit is worth it, the answer is yes. This great little article from Search Engine Land covers the stages of search marketing and SEO your company might find itself in, then explains how an audit would be of assistance wherever you are. Go forth and read!

Tags: seo, site audit

This entry was posted on Wednesday, March 5th, 2008 at 5:45 pm and is filed under marketing, search marketing, seo. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.