As I prepare for my panel at SXSW 2008, I decided to do some short video interviews with other professionals in Austin who are involved with social marketing strategies.

Dave Evans from www.Digital-VooDoo.com makes some excellent points about how you can use what you know from traditional marketing metrics as a starting point for capturing and understanding metrics related to your social media efforts. You can read his recent article on social media metrics at ClickZ where he’s a regular contributor of insightful articles.

It’s all about the conversation, and that’s a great place to start.
Tom