Recent economic news – slowing Google PPC revenues, a likely recession, slowing consumer spending, has interesting implications for SEO. And some economists are saying it is going to get much worse.

Of course, no one knows for sure. I like the old moniker for economics - “the dismal science”.

If people cut back on PPC ad spending, what might be the effect on an SEO agency, for example?   If businesses can borrow less, and cut spending, how would that affect the agency? We are a B2B internet marketing agency and are looking at the possible effects of an economic slowdown.

I believe that when times get tough, good marketing is even more important. So I would put more emphasis on a smart, high-ROI web marketing strategy during a downturn.  

This industry might be too young to know how customers will react if the economy gets worse, but I’d put my bets on smart online marketing.

This entry was posted on Friday, April 4th, 2008 at 3:01 pm and is filed under seo. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.