Comments on: Susan the Meticulous on Why the Intersection of Branding and SEO often is a Four Way Stop http://www.refreshweb.com/blog/2008/04/10/susan-the-meticulous-on-why-the-intersection-of-branding-and-seo-often-is-a-four-way-stop/ Successful Search Marketing Sat, 22 Nov 2008 00:22:20 +0000 http://wordpress.org/?v=2.3.1 By: susan http://www.refreshweb.com/blog/2008/04/10/susan-the-meticulous-on-why-the-intersection-of-branding-and-seo-often-is-a-four-way-stop/#comment-142 susan Sat, 12 Apr 2008 22:12:59 +0000 http://www.refreshweb.com/blog/2008/04/10/susan-the-meticulous-on-why-the-intersection-of-branding-and-seo-often-is-a-four-way-stop/#comment-142 Yep, Sara, exactly. If those big, big sites don't optimize for the category words like "camera" and "flat screen tv," they miss, among other things, the chance to draft off of existing brand loyalty by showing new products to already happy customers. Many thanks for your thoughtful remarks! Yep, Sara, exactly. If those big, big sites don’t optimize for the category words like “camera” and “flat screen tv,” they miss, among other things, the chance to draft off of existing brand loyalty by showing new products to already happy customers. Many thanks for your thoughtful remarks!

]]> By: Sara http://www.refreshweb.com/blog/2008/04/10/susan-the-meticulous-on-why-the-intersection-of-branding-and-seo-often-is-a-four-way-stop/#comment-141 Sara Fri, 11 Apr 2008 17:04:46 +0000 http://www.refreshweb.com/blog/2008/04/10/susan-the-meticulous-on-why-the-intersection-of-branding-and-seo-often-is-a-four-way-stop/#comment-141 This makes me think of big, big corporations like Dell and HP. They make a ton of products beyond computers, but people don't really consider them because they don't come up in search for things like digital cameras or flat screen televisions. I have no idea if they're good products or not because I don't associate their brand with, say, cameras. For all I know, the optics are amazing and they perform better than most everything out there. But when I went to buy? I looked at Canon, Nikon, and Olympus. Nobody else. Wonder if that would be different if they had come up in search when I was doing research... This makes me think of big, big corporations like Dell and HP. They make a ton of products beyond computers, but people don’t really consider them because they don’t come up in search for things like digital cameras or flat screen televisions.

I have no idea if they’re good products or not because I don’t associate their brand with, say, cameras. For all I know, the optics are amazing and they perform better than most everything out there. But when I went to buy? I looked at Canon, Nikon, and Olympus. Nobody else. Wonder if that would be different if they had come up in search when I was doing research…

]]> By: Susan the Meticulous http://www.refreshweb.com/blog/2008/04/10/susan-the-meticulous-on-why-the-intersection-of-branding-and-seo-often-is-a-four-way-stop/#comment-140 Susan the Meticulous Fri, 11 Apr 2008 16:53:56 +0000 http://www.refreshweb.com/blog/2008/04/10/susan-the-meticulous-on-why-the-intersection-of-branding-and-seo-often-is-a-four-way-stop/#comment-140 Yes, you've added an important point - that many if not most folks searching start with the basic category, like "shoes," or "badges." Even when a brand has enough mojo to be a decent-volume search term, a key piece of the online marketing strategy continues to be getting and staying visible to searchers entirely unfamiliar with your brand. Thanks for your comment! Yes, you’ve added an important point - that many if not most folks searching start with the basic category, like “shoes,” or “badges.” Even when a brand has enough mojo to be a decent-volume search term, a key piece of the online marketing strategy continues to be getting and staying visible to searchers entirely unfamiliar with your brand. Thanks for your comment!

]]> By: SEO Rant http://www.refreshweb.com/blog/2008/04/10/susan-the-meticulous-on-why-the-intersection-of-branding-and-seo-often-is-a-four-way-stop/#comment-139 SEO Rant Fri, 11 Apr 2008 13:18:09 +0000 http://www.refreshweb.com/blog/2008/04/10/susan-the-meticulous-on-why-the-intersection-of-branding-and-seo-often-is-a-four-way-stop/#comment-139 That's right. Only the most abstract concepts are what visitors search for; they'll narrow it down to brand terms once they're aware of them, but they need to discover that "lightwalker clouds" are a type of shoe by searching for "shoe" first. Of course, once people know about your brand, you can rank highly for it and reap the high-conversion rewards at your leisure! That’s right. Only the most abstract concepts are what visitors search for; they’ll narrow it down to brand terms once they’re aware of them, but they need to discover that “lightwalker clouds” are a type of shoe by searching for “shoe” first. Of course, once people know about your brand, you can rank highly for it and reap the high-conversion rewards at your leisure!

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