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Google-Yahoo Paid Search Deal

June 17th, 2008 by Sara Rasco

Yahoo and Google have worked out some paid search advertising deal, announced yesterday. They assure us that it’s not a monopoly or merger. I don’t know what it is, though. From the linked Search Engine Land post, it sounds an awful lot like everything will be run through AdWords, with Yahoo getting to keep a share of the profits. What I want to know about is what this will do as far as the Yahoo Search Submit services go. Are all of the Yahoo paid search services coming over to the Google side or just pay-per-click and contextual advertising?

Guess I shouldn’t get too far ahead of myself in what is sure to be a very gradual roll out that already has the anti-trust people in the Senate very, very interested…

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