I’m catching up on my blog and vlog reading/watching. I slacked for a couple of weeks. Going through garyvaynerchuk.com’s June posts, I came across this 90-something second gem. Man is brilliant. Watch and learn from the master. Yes! THIS is what we’re talking about! Building these connections with your people, whoever they are, wherever they are, and however many they might number is incredibly valuable.

All too often, companies don’t want to make the investment or attempt if they aren’t going to have masses of people following them and participating. You’ll never, ever get there–ever!–if you can’t handle having ten readers. Same as you’ll never be the adored leader of your social set if you don’t make a single friend or talk to anyone. Social media isn’t hiring some agency who promises an army of people to “go viral” with your thing. It’s people organically creating communities, just like they do in the flesh. No different.

This entry was posted on Thursday, June 26th, 2008 at 12:11 pm and is filed under seo. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.