…says the Wall Street Journal. I agree. The book is “Citizen Marketers - When People Are the Message” by Ben McConnell and Jackie Huba (favorite bloggers of ours at Church of the Customer).

This insightful book is a quick read and helps explain how social media has come about and how one person can truly make a difference. The book is a social media primer. It’s an historical reference more than a how-to-do-social-media guide, but some of the history happened without my noticing and it’s nice to have a short and sweet explanation of things that now “define” social media.

If you’re not clear what all the hype is about, it’s worth a few hours to read this book. The authors deliver their message via informative, real-life stories. You’ll read about the effect an individual can have on a brand, and how that single person can influence what LOTS of people buy. Get ideas on how companies can benefit — and profit — from engaging Citizen Marketers. Social media is a “trend” that’s real and is becoming a new standard for good marketing and communications.

Now I *almost* understand why people spend so much time blogging, posting videos, creating podcasts and composing advertisements. It’s powerful stuff.

Tags: church of the customer, citizen marketers, social media

This entry was posted on Thursday, October 9th, 2008 at 10:15 am and is filed under blogging, customers brands and loyalty, marketing, seo, social marketing, social media. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.