Here are some numbers from page 42 of Groundswell, by Charlene Li and Josh Bernoff:

From a sample of 10,000 online US consumers, the percent who say they do the following things monthly:

Use Twitter – 5%

Write articles, stories, poems, etc, and post them online – 7%

Use RSS – 8%

Listen to podcasts – 11%

Publish / update their own Web pages – 11%

Publish / maintain / or update a blog – 11%

Post ratings / reviews of products or services – 11%

Listen to or download audio/music from other users – 14%

Contribute to online forums or discussion groups – 18%

Add comments to someone’s page on a social networking site – 18%

Update / maintain a profile on a social networking site – 20%

Read blogs – 25%

Read reviews / ratings – 25%

Visit social networking sites – 25%

Read online forums or discussion groups – 28%

Watch video from other users – 29%

Those of us in b2b marketing must keep in mind that business-to-business happens person-to-person. And more and more, folks are getting together online to swap stories in one way or another…are your prospects there?

Tags: busines to business, social media usage statistics

This entry was posted on Thursday, October 9th, 2008 at 11:32 am and is filed under blogging, marketing, metrics and measurement, search marketing, seo, social marketing, social media. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.