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This is a powerful idea, and one that is already being used successfully by Partners International. For your Christmas presents, especially to clients, please consider sponsoring a child or a woman in poverty. To take action, please visit http://www.harvestofhope.org/categories.php?category_id=1
An excellent point, and an even better organization. They’re one of my favourite charities. The point is that we invest in the lives of women in the developing world from early on, bringing them education and life skills to survive without being dependent on a man. This is of utmost importance in countries that are forever in civil turmoil, where war and disease claim a great number of lives.
Of course the message is true, real, powerful … but it is made more so by the ’simple’ treatment of this communication. It’s faultless typography, paired right down to the core message and delivered in a way that encourages, no forces you to read and remember it.
I am a design consultant and it gets a massive round of applause from me … and it’s wonderful to see it applied to such a worthy message (and not just ‘wasted’ on, say, the music industry).
Thank you for such an astute observation on the impact that excellent design brings to the organization’s message. While they have always been conjoined, it never fails to amaze me how powerful a pair they are when both are pared down and refined until all that remains is the core, pure and perfect in its simplicity.
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November 4th, 2008 at 11:40 am
This is a powerful idea, and one that is already being used successfully by Partners International. For your Christmas presents, especially to clients, please consider sponsoring a child or a woman in poverty. To take action, please visit http://www.harvestofhope.org/categories.php?category_id=1
November 4th, 2008 at 1:34 pm
An excellent point, and an even better organization. They’re one of my favourite charities. The point is that we invest in the lives of women in the developing world from early on, bringing them education and life skills to survive without being dependent on a man. This is of utmost importance in countries that are forever in civil turmoil, where war and disease claim a great number of lives.
November 19th, 2008 at 2:56 pm
Of course the message is true, real, powerful … but it is made more so by the ’simple’ treatment of this communication. It’s faultless typography, paired right down to the core message and delivered in a way that encourages, no forces you to read and remember it.
I am a design consultant and it gets a massive round of applause from me … and it’s wonderful to see it applied to such a worthy message (and not just ‘wasted’ on, say, the music industry).
Bravo
John Gordon
The Infotainer
November 19th, 2008 at 5:22 pm
Thank you for such an astute observation on the impact that excellent design brings to the organization’s message. While they have always been conjoined, it never fails to amaze me how powerful a pair they are when both are pared down and refined until all that remains is the core, pure and perfect in its simplicity.