I often think about how to get messages to the B2B market on behalf of our clients.  Typical ‘networking’ and ‘lead-generation’ groups I’ve been involved with rarely had B2B participants.  I don’t know if you’d ever see a C-Level executive delivering their “elevator pitch” at your typical BNI meeting. I think B2B decision makers are so entrenched in their day-to-day jobs that they have no time or patience for networking, much less social media outlets.

Then, I stumbled upon “New research: B2B buyers have a very high social participation” on the Groundswell blog site. Groundswell is a book written by two Forrester Research analysts.  Their research shows that 91% of technology decision makers are watching videos and participating in (if only just reading) blogs and other social media outlets.  So, we’ll keep recommending social media strategies to our B2B clients.  I, for one, will feel just a little bit more comfortable doing so with some research statistics under my belt that validate the necessity.

What do you other B2B marketers think?  Are you encouraging your B2B clients to have a blog? post videos? Tweet away the hours?

One of the web design/development partners we have in Austin, Trademark Media, does a monthly e-newsletter, chock full of new tools, insights and good advice for site owners. The new edition features a roundtable discussion with RefreshWeb, where the Trademark team got to ask us the questions clients are asking them. It wasn’t surprising that some of the questions are looking for easy answers, and we’re happy to provide the inside scoop on SEO tips. The marketing person at Trademark said their tech guys had learned some things, so you know it’s not ALL marketing fluff.

FYI, “chock full” comes from filling up a wine barrel to the top–the chock is what you hammer into the hole to seal the barrel. Possibly from the Old North French choque, or log.