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How To Use Social Media

April 14th, 2009 by John Rasco

We did this video last summer on the basics of social media marketing. Recently, a client got enthused about doing social media, but had no idea where to begin. Another client has no idea what social media is, or why it’s important to their search marketing success. We get prospects, clients and friends asking us very basic questions: Should I be using Facebook? How much time does social media take? How long before I see results? These are real concerns, and you should have a good idea how you WANT to use social media before you start creating Facebook pages for your company, LinkedIn profiles, Twitter accounts and all the rest. Take a quick (3 minute) trip to Search Camp and get some ideas:

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One Response to “How To Use Social Media”

  1. David Lee Says:

    I didnt know you were well versed in social media as well. I love your little video. I had very similar social media marketing strategy like the way you have presented in the video. People often view social media marketing as something that will take off if the content is good. Often they forget other two key factors: relevancy and relationship. Your video very well highlights “relevancy” in the social media marketing.
    The social media marketing is new, but the concept goes back to ages ago. It’s just a new way of delivering the life style marketing strategy. Sports drink is yes in a bike shop while bottle of win is no.

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