The SEO industry is such fun. With a little research and your site’s analytics package, you can figure out what search terms are bringing folks to your site, and then determine if they get what they wanted once they land on your pages.  This article from Chris Smith, writing for Search Engine Land, gives some really great advice:

1) research what users are entering … not what you call your product/service (“divorce lawyer” rather than “family law lawyer”)
2) use geolocation/geotargeting information to get traffic from the *right* parts of the country/area
3) review the design of your landing pages — a simple tweak could easily bring more conversions (make use of bounce rate data)

Are you using your analytics data to improve your site?  Or, like many, have you implemented, then forgotten it?

This entry was posted on Tuesday, May 5th, 2009 at 10:37 am and is filed under keyword research, metrics and measurement, search marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.