Lots of marketing folks have produced articles about the tendency for businesses to cut their marketing budgets when things take a downward turn.  Marketing is often considered an expense (although WE consider it an investment) and is one of the first areas to be cut when budgets are slimmed down.  Okay, hacked away to decimal dust.   What is one thing you CAN do if your budget has been reduced to near nothingness?  Referral Marketing.  It can be cheap — free even! — and benefits are realized very quickly.  This article, “The Power of Referrals,” from e-Myth Worldwide gives lots of good rationale for referral marketing, including steps you can take to increase referrals to your company.  Be sure and read the comments left by their readers, as well.  Oh, and if you know of any B2B companies that could benefit from increased traffic to their websites, you know where to send them!

This entry was posted on Friday, June 19th, 2009 at 2:29 pm and is filed under marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.