This looks like my day to plug our friends! Deltina Hay, of Dalton Publishing, just sent RefreshWeb an invitation to her book release next week. Deltina is an amazing woman, combining editorial expertise, web development expertise, and social media expertise. Like many of us who’ve had multiple careers, she’s got skills AND experience, and this book looks like a powerful guide to understanding/utilizing social media and the Web 2.0 phenomenon.

“A Survival Guide to Social Media and Web 2.0 Optimization,” by Deltina Hay, Dalton Publishing.

This book will show you how to use the tools of Web 2.0 to build a successful Web presence. From Squidoo to YouTube, Facebook to WordPress, wikis to widgets, blogs to RSS feeds, business owners, authors, publishers, students, PR and marketing professionals can learn to apply and integrate these tools by themselves. Gone are the days of relying on Web developers! This book arms you with the nuts and bolts of the new, open-source Internet through hands-on, real-world examples. And, the companion CD is packed with links to other resources, directories of Social Websites, and fillable forms and worksheets to help you map your strategy. You will be pleasantly surprised at how easy it is!

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