Great tweet from buzz-worthy Dana Marruffo at Buzz Public Relations in Austin, pointing to this article on optimizing press releases. This post exemplifies social media best practices: she’s helping her followers do something for which they would ordinarily have to pay Dana the big bucks. Why give away your expertise? Because it makes people remember that you’re the expert that told them the inside scoop. If people have budget, they’d generally rather outsource to an expert, and if they don’t have budget, the best thing we can do is to help them become more successful.

The article is by Barbara Krause, and appears on the Open Forum for small business…this excerpt is the obvious stuff, the how to section is just great.

Putting out a traditional press release in the clutter of information jamming the Internet is worse than trying to have a quiet conversation at a rock concert. Today your release needs to be optimized for the web. That’s because the web is where customers and reporters get much of their information. Consider this: Over 80% of online purchases start with a web search (Forrester Research), and online search is the number one source for journalists to obtain additional story information (Bennett & Company). Using search engine optimization (SEO), you can help ensure your press release is easily found by customers, reporters and the robots that crawl the web to deliver search results.

This entry was posted on Friday, July 17th, 2009 at 10:16 am and is filed under seo. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.