$55 Billion Forecast for Interactive Marketing in 2014
July 24th, 2009 by John Rasco
According to MarketingProfs:
Interactive marketing spend is expected to reach nearly $25.6 billion in 2009—and nearly $55.0 billion in 2014, when it will account for 21% of all marketing spend, up from 12% in 2009—according to Forrester’s projections in its recent report, “US Interactive Marketing Forecast, 2009 To 2014.”
Marketers will be shifting budgets away from traditional and toward interactive media—search, online display ads, email, social media, and mobile marketing—bringing about a decline in overall advertising budgets during the forecast period, Forrester said.
That trend is also a reflection of marketers’ growing recognition of where consumers are spending their time, according to the report: “Marketers are getting better at balancing channel investments with consumer media time.”
Though people typically spend equal amounts of their media time—34-35% in 2009—with television and the internet (including at work), TV ad spending is about four times that of internet ad spending (31% vs. 7%).
MarketingProfs says that interactive is growing at traditional advertising’s expense. Read the details here.
August 12th, 2009 at 10:52 am
Update on SEO spending:
This year alone, U.S. advertisers will spend $2.5 billion dollars on services and technologies for SEO, according to Forrester. In addition, Forrester found that 54% of this investment is spent with agencies.
Overall spend on interactive advertising is expected to increase from 12% of overall media spend in 2009 to 21% in 2014, according to Forrester Research.