Here is a great post for B2B marketers on “What you don’t know about optimizing PDFs can hurt you.” While my pet peeve is the PDF that gets posted using the designer’s PDF, which was intended for the printer (say, using 17×11 paper), the real shame is the wasted potential of PDFs. One of the most effective contributions we make to optimizing a B2B site is to go in and specify the document properties, thereby creating a title tag and description. This is a comprehensive guide to best practices. Read it and reap!

Matt Cutts, in an interview at SES San Jose, explains what’s to be expected from Google’s first major update in a few years:

Google announced yesterday that it has been working on a project called “Caffeine” that will re-write the architecture for Google’s Web search. As Matt Cutts shares exclusively with WebProNews, Caffeine is comparable to the “Big Daddy Update“back in 2005, which consisted of changes to the way Google crawls and indexes websites.

How much of an impact will Caffeine have on results? Matt says there will, hopefully, not be a big difference. Google will integrate Caffeine slowly and take user feedback into consideration. If you would like to try it out, go to http://www2.sandbox.google.com/

Got this via my Twitter stream, a retweet on a post from Guy Kawasaki:

20 Must Read Beginner Twitter Tips for Small Business Owners

Getting links to great articles from smart people is my main reason for wading through the clutter on Twitter, but by following other people in the industry and maintaining searches on key topics, it’s also a way to keep up with what’s happening. I highly recommend TweetDeck as a management console…as long as you go into settings and turn off the little beep that happens with every tweet!