Here is a great post for B2B marketers on “What you don’t know about optimizing PDFs can hurt you.” While my pet peeve is the PDF that gets posted using the designer’s PDF, which was intended for the printer (say, using 17×11 paper), the real shame is the wasted potential of PDFs. One of the most effective contributions we make to optimizing a B2B site is to go in and specify the document properties, thereby creating a title tag and description. This is a comprehensive guide to best practices. Read it and reap!

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