TED strikes again…rethinking advertising
October 27th, 2009 by John Rasco
A friend of mine who is an economics professor sent me this from the Global TED in Oxford.
“The wonderful Rory Sutherland wows the audience at the TED conference in Oxford with a superb sixteen minute talk on advertising and aspects of behavioural economics.” As a repentant ad guy, it’s refreshing to see a “practising” ad guy leading the way for less is more. Enjoy!