This week, I’m thankful for my team, I’m thankful for our clients, thankful for our friends in the business like Mike Belasco, and thankful that our new service launch has gotten such a warm reception.

Doug Karr, of the MarketingTechBlog, got a preview of the new, low-cost service offerings supported by the Software as a Service tool that we’re using to help clients monitor the performance of their sites. In his review, he called it an “incredible SEO dashboard,” and went on to say:

There are three important elements of search engine tracking… the volume of searches per keyword, your current rank and volumes (and relative share), and your historical rank (whether you’re gaining or losing ground). As far as I know, there’s no other product on the market that looks at search as a ‘market’ and translates your rank to market share. RefreshWeb has done this with a simple but powerful reporting interface.

“Simple but powerful” was the whole idea, and our CTO, Tom Bartling, has spent every spare hour for the past year or so making it work. RefreshWeb wants to give a shout out to Tom, who’s not just a brilliant programmer, but a patient and helpful guy, smart, funny, creative, and always willing to explain and teach. These are an incredible combination, and we are SO glad he’s on our team. In fact, if you find yourself with an end-of-the-year budget you need to spend quickly, you should send it to Tom, care of RefreshWeb. It would make him happy, make you feel good, and make me a hero…one of those rare win/win/win opportunities!

Back to business: our goal is to provide exactly the services that clients need, at a price point that makes sense for any size business. And, if these new packages take off, there’s some job creation in store. This new dashboard makes it possible to provide SEO support starting at just $250/month. That’s a small fraction of the full service, SEO agency model we have always used in the past, but in this continuing recession, helping all kinds of business increase sales by moving up in the rankings is a worthwhile goal. So, we’ve developed a lot of flexible solutions for clients, from people doing SEO in-house to folks interesting in seeing if SEO works. Besides, we know there are a lot of companies that fallen for some fast talk and not seen results–but they have read enough to know that there IS a right way to do SEO.

This entry was posted on Monday, November 23rd, 2009 at 6:14 pm and is filed under seo. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.