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Internet Users and Demographics

October 14th, 2010 by John Rasco

Here’s an interesting little table (you go, eMarketer!) on how Internet users share information…how they publish or share. I saw a tweet yesterday that 71% of all tweets are ignored (meaning a 71% drop in Twitter’s imaginary market value, I guess), but it’s fascinating to look at demographic penetration and see what’s really happening. Too bad some other social media weren’t called out, like LinkedIn. Even with all the news and buzz, we can’t get enough data on actual user behavior to inform our clients’ business decisions.

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