Some Great Work by an Agency Far, Far Away
July 26th, 2011 by John Rasco
I was looking to update some statistics today, so I visited many sites via interesting search terms like “best online marketing tactic” and “SEO + lead generation quality.” There was often a disconnect between the purpose of updating and the date of the article, but I did find a company doing great work as an everyday event: Elliance, an interactive marketing agency in Pittsburgh.
Having worked in and run advertising agencies, one thing I miss about our focus on the research and analysis side of search marketing is the loss of having graphic designers as part of the team. Elliance has a portfolio which says they get to work with universities as a major segment of their practice, so they have a core clientele of really smart people. They also work in manufacturing (Rust Belt, after all), and with non-profits. They love storytelling, and create complete solutions. They look like really intelligent, passionate, educated marketers. And they’re also doing search marketing. Personally, I’d really like it if they were here in Austin. Professionally, I’m glad they’re very far away.
Part of the mix is a series of weekly infographics, with a focus on search marketing. Here’s a complete story in a single image…nice work, guys, and thanks for sharing.
