B2B Afraid, B2B Very Afraid?
February 1st, 2012 by John Rasco
Despite what you might read, the rosy depictions of B2B tightly integrating social media marketing simply aren’t true. Penton Marketing Services just did a study of 5000 B2B marketers, and this statistic popped out:
81% of B2B Marketers find online marketing moderately to extremely challenging
Read more: http://budurl.com/B2BMarketers
Well, who wouldn’t be challenged? There’s SEO and PPC. There’s managing the Twitterverse, LinkedIn, Facebook, Google+, blogging, plus monitoring your competitors and their key employees on all of the above. And on all the industry blogs and newsletters. Not to mention PR, trade shows, analyst meetings, branding and collateral, you know, the normal day-to-day marketing responsibilities.
Site optimization remains the most cost-effective marketing budget line item. Since ongoing SEO efforts and Google Analytics interpretation is so tough and so time-consuming, that’s an area you might want to look at outsourcing. It’s not as challenging if you have some help!