Clients want and need SEO
SEO is essential, but it’s not fun like design or development (OK… it’s fun for us!). Most clients want SEO simply because they want to be ranked high on search engines, but it’s frequently an afterthought. SEO must be part of the process from the beginning so the site will not need significant changes to design and/or programming later on.

The user experience starts on the search engines
When searching, people visit multiple sites and will frequently do several searches until they find what they want. Visitors may have looked at competing websites before seeing the client’s site, and they very likely will enter the site on a subpage. Make it easy for these prospects to find their way.

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