RefreshWeb » Interactive Strategies http://www.refreshweb.com/blog Successful Search Marketing Wed, 01 Feb 2012 18:16:26 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Goin’ Back to Houston: Interactive Strategies ’09 http://www.refreshweb.com/blog/2009/06/23/goin-back-to-houston-interactive-strategies-09/ http://www.refreshweb.com/blog/2009/06/23/goin-back-to-houston-interactive-strategies-09/#comments Tue, 23 Jun 2009 21:08:06 +0000 John Rasco http://www.refreshweb.com/blog/2009/06/23/goin-back-to-houston-interactive-strategies-09/ The Houston Interactive Marketing Association is having their annual conference on 090909, and I’ve been invited to speak on “transitioning to digital.” We did some research on Houston companies in the Inc. 5000 last year, and discovered that there are some very big, very profitable (as long as oil is over $75) companies doing business with websites that look like they were done in the ’90s. As we say in Texas, “if it ain’t broke, don’t fix it.” So, my job is to help the marketing managers figure out a rational path from brochure ware to true interactive lead gen, and help them tune in to the right signal amidst all the noise on search marketing, social media marketing, SEO, PPC, Twitter, etc. Should be a great day, hope to see you there.

Early bird registration for the Interactive Strategies ’09 conference ends on July 3rd.

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