RefreshWeb » RefreshWeb

Journalist Brought Down Mid-Interview By Tweet Fire

John Rasco — Wed, 12 Mar 2008 16:57:36 +0000

Following up on the mention yesterday on the failed interview session Sarah Lacy had with Facebook’s Mark Zuckerberg, here is a play-by-play from CNet. Just so you get an idea of how Tweets work (Twitter posts), here is a screen capture on Tweets about Tom Parish’s panel at SXSW:

SXSW Notes: Wired Compliments Our Coolness Under Fire

John Rasco — Mon, 10 Mar 2008 22:42:27 +0000

I can feel the 60 cycle background hum from SXSW Interactive, with every blogger, pundit and SEM bandit in the interactive world downtown twitting and liveblogging. RefreshWeb’s social marketing maven Tom Parish’s session on social media marketing metrics is covered in Wired’s blog, from the perspective of Meebo chatters sniping away during the session. Learning about the how and why of metrics on social media would take my undivided attention, and I would probably be taking notes on my shiny new MacBook Pro instead of passing notes in the back of the class, but that’s me. I’m at work sending proposals and depositing checks, and the crew is sitting in panels…when they aren’t offsite showing off Austin’s finest bartenders.

From the Wired post: Here at SXSW this year, Meebo-sponsored chat rooms are a major part of the panel-going experience. They provide live feedback on panelists’ performance with all the decorum and kindness you associate with blog comments. Or, in the words of nancy: “Chat room snobbery: high; chat room maturity: low. chat room dorkiness: (through) the roof.”

The big news today is the audience mutiny against Sarah Lacy’s bumbling interview with Mark Zuckerberg, “who for all intents and purposes resembled a painfully shy 8th grader instead of a billionaire founder of the planetâ€™s most successful social networking site.” For a penetrating analysis of whassup with the whippersnappers and what it means to marketers, read Thomas Myer’s post: “These people had paid a lot of money to attend SxSW, and they wanted to hear Zuckerbergâ€™s thoughts on privacy, tools, and social networking. And they were gravely disappointed.”

RefreshWeb’s SEO Tips and Free SEO Tools Experiment

John Rasco — Sat, 09 Feb 2008 21:13:18 +0000

RefreshWeb just posted a comprehensive list of SEO tips for integrating search marketing into your site. Covers strategy and tactics, with links to all the resources mentioned. Links to free SEO tools.

read more | digg story

This is the first time I’ve used Digg to post, direct to the blog. Like other eager social marketers, we are interested in seeing what happens as we branch out into more engaged, less direct marketing. Well, I have to confess to a little self promotion in doing this post: there wasn’t a Digg that mentions RefreshWeb, so I needed to fix that.

As this blog is written for other people doing web marketing, we will keep you posted on results from our activities. In this case, we are also promoting the free seo tools, tips and tactics via PRWeb in a press release next week, and have mentioned the page in a couple of articles we submitted last month. In January, the seo-tools.php page was the entry page for 30 people…it’s safe to assume these were all new visitors from the articles. The blog was the entry page for 38 people, so that’s encouraging…our audience is more interested in learning from our experience than they are in experimenting on their own…or maybe people are bookmarking or using the RSS feed to keep up with what we’re saying. I’ll report back in a few weeks on the experiment in progress.