I have known many copywriters over my career. I hired many, having managed both a technical writing business, and a technical PR/marcom business. Last week I ran into a past employee who has been a copywriter for many years. She told me how writing for the Web has been a struggle for her, but an interesting experience. I could relate. She likes writing for the Web, but had a difficult time with the transition, having to let go of the quest for just the right word in every case. While “traditional” marketing copywriting and SEO copywriting require different styles, I would choose a copywriter who can do both well. A combination of the styles is the best bet, because while good SEO copywriting plays a role in getting them to the site, it’s not helpful if it does not eloquently get across your message. Well, I think I will visit a few poetry sites now…