Dear Webmaster or Supported Personnel,

As our research suggests, you are doing the specimens e.g. Search engine Optimization, PPC, link building, Content Development & Web-Promotional activities. This really hurts us! As so many individuals have not clearly about the root to which we concern if you will outsource campaigns of any theme, we will definitely put our rhythm right giving 100% effort-making activities. How to draw the attention of the Search engines in major SERPS with targeted traffic as well as quality prospects to their sites - without paying a single penny to Google, Yahoo or MSN like search engines. I know that it’s your business and you want to achieve the key objective incorporated with the initiation of your website. But I have the solution for you to wipe out such worries that are tormenting you on your way to achieve the necessary business success. From one of my daily emails from service providers in India.

I was talking today with an agency friend about a client who always wants the cheapest solution. It’s an unsophisticated client, so it’s not likely she can educate them about how to evaluate the offer, trying to understand what QUALITY is being offered at that low price. I suggested they try the cheap solution for a few months, see what the real cost turns out to be, and then measure the cost per lead or cost per acquisition. One of the great things about web marketing is that you can measure everything…that is, everything that comes in to your site. You can’t measure the damage from people who dismiss you without visiting because your content doesn’t look professional, or if there are errors in the content on your pages. Part of your job as a marketer concerned with reputation management should be the quality of prospective SEO firms.

I don’t know how many people are using offshore SEO vendors, or how many agencies are outsourcing to them, but as a recovering English major, I don’t understand how a person can justify the risk of having their web content developed by a vendor which is not a marketing firm, does not have American writers, and who does not know the technology, the competition, the market or the customer. The sample text above is the worst written email pitching professional services I have ever received, but not ONE of these Indian companies has ever sent an email soliciting my SEO business without a syntactical or other grammatical error. That is the concern that has put my rhythm right, tormenting me on the way to achieving the necessary business success. Well, actually, it gives me some security, that there are some jobs that really can’t be outsourced. In terms of your reputation and that first impression, quality doesn’t cost, it pays.