One thing I love about Twitter is getting quick links to interesting posts from people in the industry I respect. Posts by poseurs on Twitter being slow today? Not so much…hey guy, you’re not helping!

So, even though Seth Godin is in our search marketing blogroll and one of the best and brightest writing on marketing, I had not seen this post on The Secret of the Web (hint: it’s a virtue) until today. (Gosh, I was out of the loop for almost a day!) It’s a good reminder that the hard things, like refining your content to be more relevant for a golden nugget of a search term that nobody else has discovered yet, are ultimately worth doing. The cool things that keep you from doing the hard things, like SEO? He talks about that, too.