Search Marketing Success: Nuventix

Nuventix is a cooling technology research and manufacturing company focused on quiet, reliable, low power, and flexible form active thermal management using their proprietary synthetic jet cooling technology, SynjetT. Applications include medical device cooling, chip cooling, and LED cooling.

Problem

Nuventix' small website, while meeting the need to tell the story of their technology, was invisible (absent from top 50 Google results) in the search market on terms other than their company name. Adding urgency to their goal of achieving search visibility on product terms was a fairly recent company name change.

Solution

We researched Nuventix site coding and content, competitor sites, and desirable keyword terms. Using information about search volume, competing websites, and types of searchers Nuventix wanted to reach, we identified the 25 search terms around which to build their site optimization plan. Using existing copy, writing new copy, and applying our optimizing techniques, we developed optimized pages for the site.

Results

After optimization, Nuventix ranked in the top 50 for all designated terms, and had picked up eight #1 Google Rankings. In three months site traffic had nearly doubled, and increase in search visibility was exponential. Pleased with those results, Nuventix has opted to optimize more site content, a project that will increase the number of optimized pages on their site by 100%. From this second phase we expect to see another dramatic increase in their website's traffic and visibility to searchers.