One tool can't really tell you whether your organic SEO is effective. Search engine optimization changes the site's rankings, but you also need to know how much search volume the terms have. None of the existing tools complied all of the important information, so we developed our own. The TASM™ from RefreshWeb gives a tailored report on your Total Available Search Market™.
The TASM SEO report compares reports from any two dates to let you know what percentage of prospects you're reaching for each targeted keyword, the number of searches in the last 30 days, changes in your rankings, as well as how many keywords you have with good ranking on the major search engines. Clients need to know that RefreshWeb uses ethical search engine optimization tactics, focusing on real terms used by real people. These reports are generated twice a month and available in a private, secure area of the site.
RefreshWeb also uses other analytical tools to understand what happens once people are on the site, and work toward driving sales and lead generation. If clients need to get started with analytical tools, we usually recommend HitsLink. If a client already has analytics on the site, such as Google Analytics, we'll help you integrate it with the SEO program. Clients who add services beyond organic SEO also receive a monthly report including data from both the TASMT and analytics tools, and an explanation of what's happening and why.