FAQs

How does RefreshWeb help us apply organic SEO to the whole site?

RefreshWeb handles strategy, fixing the technical problems, and starts out by optimizing the top-level pages and developing links to those pages. It’s not at all unusual for a well-developed website to have hundreds or thousands of pages. Applying organic SEO to them is something better done by the client over time, following our site optimization plan with targeted SEO copy writing. It’s a great opportunity to build out the long, specific search phrases around different interests and product areas. Not that we’re averse to doing more writing—this secondary optimization is our bread and butter. We just know most marketing budgets won’t stretch to redo the WHOLE site, so we prioritize and collaborate to get the best results. We’re passionate about professional search engine marketing education and have developed materials to help our clients’ marketing departments be able to adjust and improve the copy on low-level pages so that it enhances and supports the SEO efforts.