B2B web marketing is more than just rankings. Understanding what happens once people are on the site is just as important for successful B2B marketing. That's why RefreshWeb monitors what's happening out in the market and how your site is ranking in it with our proprietary TASM™ report, and we utilize site analytics to understand and improve how the site works. Because we are first and foremost marketers, we think through the user experience and sales flow optimization, not just site optimization.
If the market changes, your site needs to be able to respond as quickly as possible. That's why our TASM™ reports are run biweekly, with client reports available at the beginning and middle of the month. Clients who have added services beyond our standard organic SEO services also receive a monthly SEO optimization report utilizing analytics data, explaining what's happening with your B2B web marketing and why. If RefreshWeb is managing your pay per click advertising services, this information will be included in the report as well.