SEO
SEO Web Design
SEM
PPC
Does SEO Work?
How SEO Works
What's SEO Cost?
Case Studies
Why Hire Us?
Hundreds of things are measured; we report on the things that matter in meeting your business objectives. Everyone wants to know about organic SEO rankings, traffic, and how well various initiatives are working. Clients using our pay per click advertising services want to know about click-through and conversion rates. We report these figures using graphs and tables, coupled with a written explanation. They're clear, concise, and easy to incorporate into your company's internal marketing reports.
The TASMT measures a site's ability to reach the Total Available Search MarketT-that includes search volumes and site rankings on the 20 search engines that account for over 98% of U.S. searches. All clients doing search marketing with organic SEO get these reports, accessible at any time through the client area of our site.
Site analytics programs gather an incredible amount of data. There are very useful metrics, like traffic, entry pages, what search terms take people to your site, and seeing where visitors go after they land. These are the sort of things most clients want to know about. Analytics is also helpful for other parts of search marketing, like pay per click advertising services. Want to know whether the visitors from Google or Yahoo convert more often? Want to know which landing page gets visitors requesting quotes and downloading whitepapers? Analytics lets us give accurate reports ranging from a broad overview to extremely granular specifics, depending on what the client wants to know. Customized written reports are delivered monthly for clients who have higher tiers of service, including pay per click advertising services, optimized press releases, social media, and secondary optimization initiatives.
We report impressions, clicks, cost per click, click-through rate, conversions and overall cost for the month as part of our written report for paid search clients. The information is presented in a table showing six months worth of rolling data for each paid search provider. RefreshWeb also compiles the data from all paid search campaigns to give a more condensed idea of what's going on. If you need to know something specific outside the usual report, just ask. We're happy to get you the information you need.
