FAQs

Will my site benefit more from organic SEO or pay per click advertising services?

Organic search results are those that come up "naturally" when a user searches for something. We're one healthy organic SEO firm!

Results are returned based on how relevant they are to the search entered. You've got to know what people are looking for and promote it. An experienced SEO firm will find the terms most likely to help your business succeed. Search engine optimization companies do extensive research, then apply it throughout your site so that it's optimized to be a preferred result. Organic SEO campaign management won't get you instant results, but your site will be highly-ranked, always visible, and each click to your site will be free because you've earned that position.

Pay per click advertising (PPC) is called paid search because you're paying to be present in the search results in the form of the text ads that are displayed beside the organic search results. If your daily budget is spent, your ads stop displaying-and you stop competing.

The great thing about PPC is that your ads can be up quickly, and they can cover the hundreds of more-specific phrases that make up the long tail of search. Paid search requires a lot of research and know-how to be cost-effective and convert searchers into customers. Pay per click advertising services take out the guesswork and frustration that come with trying to manage it internally.

Who needs organic SEO and who needs pay per click advertising services? Ask the experienced search engine optimization companies!

The discussion over the merits of organic and paid search can be confusing. Both have real benefits, but you need to work with a company which has deep experience in both, to balance your program and get the best possible cost/benefit. Some markets are so crowded, it's nearly impossible to win organically. Pay per click advertising services are an excellent solution. In other areas, the click fees are very high, and the client can save a significant amount by spending the money on organic SEO campaign management. Check out our Clifford Law success story for an example!