FAQs

What about PR? Is it important in SEO/SEM?

Press releases, articles, and other media information should be an integral part of your SEO efforts. More than ever, the people you want to reach are in control of the messages they see, and can filter out advertising. PR can reach people in a way that caters to this market reality. How?

• Done well, PR delivers a clear and concise message
• Press releases are sorted for the most relevant media outlets
• PR carries more credibility than advertising
• PR can create external links back to your site, very important for search engine rankings. PR and link building are a natural fit
• PR can place your news on sites that users trust
• PR can create links that persist, giving you exposure over time
• Your news can end up on blogs and other social media outlets, which are often more trusted information sources
• PR increases the likelihood of attracting the attention of people who write news stories. Journalists use search engines like everyone else.
• The Web is "content hungry", and relevant content can boost your importance to the search engines. Press releases and articles are "content" to feed this hunger.