FAQs

What does RefreshWeb look at when planning the SEO campaign management strategy?

Primarily, we're looking at what approach does the most good for our clients' companies. B2B web marketing isn't geared toward making impulse buys, but on winning prospects. A strategic internet marketing plan addresses the market at different stages of the buying decision process, helping customers find your company and the information they need easily. RefreshWeb does extensive keyword research, market space research, and competitor research. We find the intersection of interest and opportunity, then leverage it to drive sales.

RefreshWeb specializes in SEO, but if that's not the right solution for your B2B marketing needs, we'll let you know. There are strategic marketing solutions beyond SEO campaign management, such as pay per click advertising services and web promotion via PR or social media. There's a lot of work involved in figuring out the right approach, and that's why the audit we begin with is so fundamental for successful, strategic internet marketing.

The audit also addresses a website's functionality, both for search and for technical concerns. For SEO campaign management to work, the site needs to be free of anything that would hinder search spiders or hurt the user experience.