FAQs

What if we need to expand the terms used in our pay per click advertising services?

There are some terms you'll always want to target in your PPC search engine marketing, but things change. New product lines, revised specs, new competition, different features, new offers-these are just a part of doing business. As a pay per click management company, we're used to updating, tweaking, and expanding clients' campaigns over time. Everyone's needs are different, since the scopes of projects vary from a few hours' work to a few days' work building out entirely new initiatives.

When we start on a PPC search engine marketing campaign, we research hundreds and hundreds of keywords, using a proprietary tool (and a lot of human ingenuity and experience) to build and test lists. Before we finish, we have researched lots of negative keywords as well, to avoid paying for traffic on terms that CAN'T convert. Expanding the lists and testing informs the decisions we make about what terms to keep. Generally, there is more opportunity than a client has budget, so we manage the list to manage your cost.

RefreshWeb is happy to amend the campaigns in your pay per click advertising services, utilizing the data we have from existing campaigns and extensive research. Just talk to your account manager about your company's current set of PPC search engine marketing needs.