FAQs

Why do an audit?

RefreshWeb search engine optimization projects begin with a full audit of your website. An effective SEO solution is not one-size-fits-all. During the audit we get to know your site and your business – your current web performance level; analyzing the marketing goals, the code, text, organization and architecture of your – and your competitors’ – websites; and examining your website for usability and sales flow.

We make it a priority to understand your business, market segments and marketing objectives. We research the specific keywords and phrases in use by prospects and visitors, evaluating hundreds of relevant keyword terms through expert databases. We measure the performance of the existing entry pages and evaluate the click paths from those entry pages to most-desired-result pages.

Only then do we structure a precise SEO strategy for your business, a targeted strategy to optimize your website to win the prospects searching on keyword terms that will produce visibility, leads, and sales.