Your B2B prospects are searching
Question: Did they find you or the competition?
Getting your share of B2B business when the markets are
contracting is a challenge we are all facing. Companies haven't
stopped buying, but they are looking for the right solution. They're
getting the facts first, researching their options and looking for
the highest return on increasingly limited budgets. They're
searching, maybe more and longer than they used to. Our job is to be
sure you're the one they find.
We know that 85% of B2B customers use the Internet at some point
during the buying process, often visiting your site several times.
Your web site is your 24/7 salesperson - unless prospects never see
it. Over 65% of B2B users make use search as their first stop when
researching a new product or service for their company. They know
what they are looking for but they search on one or more of dozens
of search terms. If your site isn't optimized for a wide range of
these terms, you won't be in consideration...you simply don't exist.
Getting found in your prospects' search results is the smartest
spend your company can do. If your competitors are optimizing and
performance tuning their web sites for search and you aren't, or
aren't doing it effectively, that prospect - your prospect - may be
on your competitor's site.
Position yourself to take potential business away from your
competitors - not the other way around. Search visibility is how to
get your share of those that are looking to buy soon and are
motivated now to get all the facts.
How do you rank in search results - not sure? RefreshWeb will
show you, and it's FREE. Click
on the Free Ranking Report to get started.
Already know how you rank but don't like it? Could be a technical
problem. We can help there too. RefreshWeb is introducing a second
Free Report as a follow up to the Ranking Report. We'll send out our
own crawlers to take a look at the site, to report on how the search
engines see your site, and tell you what's broken. Interested? Sign
up for our Free Ranking Report, and put "add technical review" to
the list of keywords we're researching.
 Search Optimization 201
We know the benefits of professional search optimization, and so
do our clients. We're savvy marketers and technogeeks, so our
results are measured and proven. Plus, we like to share what we know
works. There's certainly no shortage of SEO opinions available, and
many businesses have chosen to test the SEO waters internally. We
welcome that attitude, because what's better than an informed client
who has experienced the results SEO delivers and wants more? That's
typical, because research has shown that internal efforts typically
show 38% of the gain you can get through an SEO agency. That's were
we can help, from auditing your current efforts, to coaching for SEO
success, to full-service optimization.
Here are some time-tested strategies to add to your SEO toolbox.
Need more? You'll find an extensive list on our web site: http://www.refreshweb.com/seo-tools.php
- Page Titles
The page title of
each Web page is one of the most important on-page SEO factors.
The page title is the first thing a search engine looks at to
determine what the page is about. Your page title should define,
to the search engines and your visitors, the page content using
keywords relevant to the target audience. Just as each page has
different content your titles should be different too. Use
keywords that support the content of the page and you'll be on
your way to a sound SEO strategy.
- Your URLs
Social marketing and
blogs can have a positive affect on your search ranking. Take the
time to plan your strategy first and avoid the simple path of
optimizing URLs that actually belong to another company. All your
SEO effort on a URL like yourcompany.blogspot.com is ultimately
for blogspot.com. When your brand has grown and you move your site
to expand your online offerings, links to your content don't move
with you. It's always best to own your own URLs, and better yet,
own ones with useful keywords integrated.
- Get Linked
Those all-important
links back to your site - these are golden. Search engines weigh
all your on-page efforts - titles, tags, content - together with
how interesting your content is, based on the number of outside
links that point to the page. In B2B we can look to our public
relations programs, and participating blogs and forums for SEO -
add links into your press releases that lead back to your website,
and if you get coverage of your company in online publications,
push for a link within the article back to your company. Don't
forget the headlines - they're just like titles and an opportunity
to grow your SEO.
Already doing Search Marketing? You're on the
right track.
RefreshWeb is a nationally-recognized Austin search marketing
agency with a personal approach to each client. We want to fully
understand your business and your business goals. We do this with
dedicated project managers, experienced analytical and research
professionals, constant communication, and a commitment to deliver
successful results. Your online presence will achieve optimum
visibility in natural search engine results — the very place where
more than 80 percent of your potential customers will look first.
At RefreshWeb, you’ll have a personable, experienced team of
disciplined marketing veterans dedicated to your project. From
performance tuning your site, professional copywriting and content
development, technical analysis, keyword targeting and day-to-day
support, our team becomes an extension of your own. And it doesn't
stop with the initial push. Your RefreshWeb team is committed to
your success, extending services and consultation to meet the
future.
Your RefreshWeb Team
512/637-5271
|
