National American University Launches Austin Campus with Paid Search Services by RefreshWeb

FOR IMMEDIATE RELEASE October 15, 2007

AUSTIN, TEXAS – Austin-based Search Engine Marketing (SEM) firm RefreshWeb announces the successful launch of a web presence for National American University’s new Austin campus. NAU offers accredited degrees that are a hybrid of accelerated online and classroom courses, joining the ranks of Austin colleges and universities in October, 2007.

National American University now has live classes in Austin for business administration (BBA and MBA). Online IT certification courses will be expanding into additional live classes soon. The Austin campus is convenient to many large area businesses and is scheduled around the needs of professional degree seekers. http://www.nauaustin.com/

NAU needed to supplement their traditional television and radio advertising with search marketing. A series of targeted landing pages and PPC ads were developed to target the various areas of study being offered locally. These include applied management, business administration, and information technology (IT classes for an IT degree). These specialized ads allow NAU to target everyone from online MBA program seekers to people wanting an Austin IT training program.

"NAU Austin provides a remarkable service to people wanting to go back to school and finish their degree", says John Rasco, RefreshWeb CEO, "with personalized counseling with a life coach. Creating a site to support the university’s mission in just a few weeks was a challenge, but it’s a good example of the power of branding and affinity marketing."

About National American University, Austin, Texas

Founded in 1941, National American University has the benefits of a large school, such as scholarships and financial aid, with the small class sizes and individual attention that make small, private schools so appealing. For adult education, Austin, Texas can rely on NAU for excellence in education and personal growth.

About RefreshWeb

Austin-based RefreshWeb is an Internet Marketing company with business-to-business search engine optimization and sales process optimization experts. They apply B2B marketing experience and technical expertise to promote clients’ web sites to the top of the results on Google and other search engines.

For more information about RefreshWeb, contact John Rasco at or (512) 637-5271, 5828 Balcones Dr., Suite 202, Austin, TX 78731. The company’s website is www.refreshweb.com