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AUSTIN, TEXAS—RefreshWeb, an Austin-based B2B web marketing agency, today announced the release of its forward-thinking SEO management dashboard, which provides clients a way to monitor the performance of their site on major search engines. SEO, or search engine optimization, is used to increase the number of top-ranking search terms on a site, for more successful search marketing.
The SEO dashboard enables clients to track their penetration of the Total Available Search Market™ (how visible their site is to all the people searching on all terms that are relevant to their business), and then make determinations on their SEO performance and make improvements on the areas of their site optimization that aren't performing.
"We are very excited about the possibilities that the dashboard brings to the entire market," says John Rasco, founder and president of RefreshWeb. "It empowers clients to have more control of the search term performance for their business, based upon the results they see on the dashboard. And, it encourages accountability for both clients and agencies."
The revolutionary dashboard, which is currently only available to RefreshWeb clients, will be offered as a stand-alone product at the beginning of next year. The tool, which features at-a-glance views of total market reach, performance on all terms on the major search engines, SEO progress reports, trend charts for each keyword phrase, and weekly updates of keyword phrase reach percentages, will help other SEO agencies, advertising agencies and SEO practitioners better service their clients. Another market for the tool is large enterprises with multiple product lines. Now, product marketing managers can focus on their individual market segment, while management can monitor overall performance.
The dashboard, which utilizes Ruby on Rails as the underlying technology, is just the beginning for RefreshWeb. There are plans for a whole suite of products making it easier for marketers to manage and enhance their search engine optimization.
Austin-based RefreshWeb is an Internet marketing company with business-to-business search engine optimization and sales process optimization experts. They apply B2B marketing experience and technical expertise to promote clients' web sites to the top of the results on Google and other search engines.
For other information about the SEO agency, RefreshWeb, contact John Rasco at or (512) 637-5271, 5828 Balcones Dr., Suite 202, Austin, TX 78731. The company's website is www.refreshweb.com
