National Internet Marketing Agency Empowers In-House SEO
—Trains Advertising, Marketing, Start-ups, Entrepreneurs & Small Business in SEO with Dashboard—

FOR IMMEDIATE RELEASE June 17, 2010

TEXAS – Austin-based Search Engine Optimization (SEO) agency, RefreshWeb announces the launch of a new SEO support program for companies to master the implementation and ongoing evaluation of search engine optimization of Web sites. The agency supports companies that want to handle SEO in-house with training and dashboard, packaged in a monthly subscription and supported with expert advice.

RefreshWeb has developed a do-it-yourself search engine optimization program with a difference: expert advice, a custom SEO plan and coaching to success. The four-month program allows for a company to work one-on-one with an SEO expert to develop a customized SEO strategy and to learn how to implement an ongoing process of content optimization. RefreshWeb has also begun to offer a low cost, low risk modular SEO program.

The six-module program consists of site technical review, keyword research, keyword competitive analysis, site optimization plan, search marketing strategy, homepage optimization & training and an optional module for local search. Companies can purchase all the elements for a comprehensive and integrated SEO strategy, one at a time. Ongoing support, or optimization projects such as content development, are available thereafter.

"Often business owners simply do not have the time to learn SEO on their own, or the money to hire an internet marketing agency to do the work for them," comments John Rasco, CEO and President of RefreshWeb. "Our DIY SEO programs allow entrepreneurs, start-ups and agencies to gain the advantage of improved rankings and visibility on line, without a long learning curve and without losing control of the process."

With over 20 years of experience in technology and marketing, the RefreshWeb team has specialized in SEO services since 2002. With the advent of open source technologies, Rasco believes that entrepreneurs are eager to gain access to reliable professional teams that can guide them with hands-on training in search engine optimization.

"We developed an SEO dashboard to make our job easier in serving our large corporate clients and then realized that it could also become a tool to assist the smaller businesses desiring to handle SEO in-house," continues Rasco. "We are happy that we have both the tools and trained professionals which can serve the DIY SEO market effectively as well."

The RefreshWeb SEO dashboard tracks keyword terms, current search volume for each term and search engine rankings for overall reach (the percentage of people looking for a client's products and services who will see their site listed in the search engine results pages). The dashboard includes SEO reporting software, to track keyword progress and highlight issues which need attention.

For more information on the DIY SEO training with access to the SEO dashboard, visit www.refreshweb.com.

About RefreshWeb

Austin-based RefreshWeb is a business-to-business Internet marketing agency. It applies B2B marketing experience and technical expertise to promote clients’ web sites to the top of the results on Google and other search engines.

For more information about RefreshWeb or a demo of the dashboard, contact John Rasco at or at (512) 637-5271, 5828 Balcones Dr., Suite 202, Austin, TX 78731. The company’s website is www.refreshweb.com

 

 

 

 

SEO Dashboard Features:

• Weekly updates with at-a-glance reach percentages for keyword phrases
• Tables with sortable columns, to quickly assess gains and losses and reveal additional keyword opportunities
• Ability to drill down into individual search engines and see the rankings for each term targeted and correlated to search volume
• SEO progress reports, comparing any two dates, with detail for each keyword phrase
• Reach/ranking summary reports show overall positions, individual keyword phrase rankings and visibility by search engine
• Summary comparisons on rankings by search engines for any two reach/ranking summary reports—provides an excellent overview report for management
• Trend charts for each keyword phrase, summarize results for baseline to current reach status
• Reports drill down to 5-week history of rankings for each keyword phrase
• Ranking summary and detailed reporting for each keyword phrase, showing math on reach numbers
• Catalog of all available reach charts, reach/ranking summary reports and SEO progress reports
• Password-protected client access
• Administrative area for account managers to create reports

Modular SEO Program:

1. Site Technical Review: Fix SEO Problems
2. Keyword Research & Effectiveness Study
3. Keyword Competitive Analysis & Selection
4. Site Optimization Plan: Page by Page Strategy
5. Our Search Marketing Strategy Recommendations
6. Home Page Optimization and Training Session
7. Local Search Assistance: Get Your Business to the Top

Crucial SEO Facts:
Search Engine Optimization (SEO) is critical to a company's Internet marketing strategy. The information architecture of the site needs to correlate with the search terms most effective in delivering qualified leads. According to eMarketer's 5-year forecast for US Search Marketing Spending (Feb. 2009), spending on SEO is expected to increase nearly 150%, to $3.85 billion in 2013.