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AUSTIN, TEXAS, July 27, 2010 – Austin-based Search Engine Optimization (SEO) agency, RefreshWeb announces a major new client with projects for the third quarter of 2010 - Sheshunoff Consulting + Solutions. The SEO consulting and service contracts will extend into 2011.
The SEO agency will be developing and implementing SEO strategies for the company that will assist in integrating new businesses which they have acquired into the overall search marketing strategy of the company.
For Sheshunoff Consulting + Solutions, RefreshWeb will be developing a competitive strategy for their Web sites and then optimizing the content for those sites. The company is active in bank consulting, bank risk management, banking technology and software (such as bank compliance software). The company also offers the industry investment banking services, as well as webinars, conferences and executive development for financial services executives.
RefreshWeb, a B2B Web marketing agency, serves mid-sized corporations that desire to maximize their search engine rankings, optimize on-line sales processes, and strengthen Internet marketing presence. The RefreshWeb team is as well versed at marketing as they are at search engine optimization. They understand how to apply hard core Web analytics to maximize their clients' sales process on the Web. The RefreshWeb team excels at weaving SEO rules and marketing principles together into a unified and integrated Internet marketing strategy.
"In what continues to be a tough economy, businesses are focused on marketing tactics which deliver results," said John Rasco, RefreshWeb president. "Site optimization is a highly leveraged investment which shows returns for years, so there continues to be a lot of interest in SEO. It's significant that these industry leaders are moving into the future with confidence, and developing sustainable competitive advantages to increase market share."
"Sheshunoff Consulting + Solutions provides a broad spectrum of services to financial institutions," said Jack McElaney, Director of Sales and Marketing. "These site optimization efforts will help us reach a larger audience and make it even easier for potential clients to find the services we can provide. Our goal with this effort is to reach the audience: the quality of our services and our reputation will be our best sales tool. "
The team conducts an exhaustive search term and competitor audit, which is used to develop a comprehensive search engine and Internet marketing plan that supports all corporate goals and the corporate vision. The comprehensive scope of services include SEO for organic visibility, pay-per-click, white papers, and press releases and optimized PR, social media and Web 2.0 integration.
Clients have access to consulting services with the team of SEO experts who keep clients informed of the direction of the Web strategies. Ongoing monitoring and monthly reporting of the SEO and marketing progress occur in order to continually refine and maximize successes.
Austin-based RefreshWeb is a business-to-business Internet marketing agency. It applies B2B marketing experience and technical expertise to promote clients’ web sites to the top of the results on Google and other search engines.
For more information about RefreshWeb or a demo of the dashboard, contact John Rasco at or at (512) 637-5271, 5828 Balcones Dr., Suite 202, Austin, TX 78731. The company’s website is www.refreshweb.com
SEO Dashboard Features:
Modular SEO Program:
Crucial SEO Facts:
Search Engine Optimization (SEO) is critical to a company's Internet marketing strategy. The information architecture of the site needs to correlate with the search terms most effective in delivering qualified leads. According to eMarketer's 5-year forecast for US Search Marketing Spending (Feb. 2009), spending on SEO is expected to increase nearly 150%, to $3.85 billion in 2013.
