Let’s say you’re a mid-size company. You’ve got a marketing team, maybe even someone doing web marketing. But that person is tasked with email marketing, trade show promotion, the e-newsletter and channel communications, and there’s not really time (or the hands-on experience) to do the skillful content optimization and link development that real success in SEO demands.
We get it, in spades. We’ve got client-side marketing management experience and agency-side client relations experience. And our approach will solve this problem, probably at a much lower cost than you expect. It’s a full service approach, but flexible: we’ll work with you however you like. What we really excel at is optimizing your content, so that you have the right mix of professional, motivating marketing copy and the balanced inclusion of keyword phrases (and related language) in all the right places to rank well, and then back that up with key link development. By providing online SEO management software as well as SEO reporting software, you’ve got weekly reports to monitor our progress.
But first, we’ll want to do an audit, and probably an in-depth competitive analysis, to identify your opportunities and what may be technical reasons for weak performance. The SEO audit tool includes both keyword research and then recommendations for a range of keywords where we believe you can win. From there, you look at the data and decide on the terms you want. Then, we come back to you with a site optimization plan and recommendations for a customized program, based on your situation.
Here’s an outline of our process and the typical costs for the first 8 months of work:
Total package price: $24,500
$4500 down to pay for the audit and competitive analysis, a $6000 deposit when we start on content development, and then the rest of the cost is amortized at $2000 per month for seven months. NOTE: The audit is an actionable strategic plan and tactical program document which details your program for the next year or longer. If you are not satisfied with the audit, you can cancel the program at that time without penalty.