SEO Dashboard: Managing by the Numbers

NEW: SEO Management Tool
with Expert Service from a Top B2B SEO Agency

It's one thing to monitor what's happening on your site: there are lots of good web analytics tools. It's another to understand how your site is performing on the web. How many people are looking for what you sell, and how many of THOSE people can find your site using search? You need meaningful SEO reporting software, and now you can get the help you need to apply that intelligence.

The new RefreshWeb SEO dashboard is an SEO management tool which monitors the performance of your site on the major search engines. It’s powerful SEO management software which tracks all the components of your overall reach, meaning the percentage of people looking for your products and services who will see your site as a result in the search engine results pages. And, it’s at-a-glance SEO reporting software, to track your progress and highlight issues which need attention.

It's critical to monitor the visibility of your site to all the people searching on the terms significant to your business (we call this the Total Available Search Market™). And, if you’re like most clients, having third-party perspective and answers to your questions about what to do next, or why that tactic didn’t work, is even more valuable—if you had someone available. That’s why RefreshWeb is providing both our support service and access to the dashboard as a package: you’ll get the help you need when you need it, without a long-term contract or monthly retainer.

Features of the SEO Dashboard Include:

Weekly updates with at-a-glance reach percentages for keyword phrases
Tables with sortable columns, to quickly assess gains and losses and reveal additional keyword opportunities
Ability to drill down into individual search engines and see the rankings for each term targeted and correlated to search volume
SEO progress reports, comparing any two dates, with detail for each keyword phrase
Reach/ranking summary reports show overall positions, individual keyword phrase rankings and visibility by search engine
Summary comparisons on rankings by search engines for any two reach/ranking summary reports—provides an excellent overview report for management
Trend charts for each keyword phrase, summarize results for baseline to current reach status
Reports drill down to 5-week history of rankings for each keyword phrase
Ranking summary and detailed reporting for each keyword phrase, showing math on reach numbers
Catalog of all available reach charts, reach/ranking summary reports and SEO progress reports
Password-protected client access
Administrative area for account managers to create reports

The SEO Dashboard is the first tool to correlate rankings and search volume in a graphical interface, to show you what's important, where you have missed opportunity, and what you've accomplished. Rankings on your most important terms fluctuate all the time, but if terms start to move down, you can take action to refresh your content, add new links, or even new pages. Rankings on the top search engines, search volume, keyword trending, SEO reports for this week, this month, this quarter, all generated for you on a weekly basis and accessible online.

It's all actionable data, tracking the metrics that really matter in search optimization.

Finally, SEO Tracking and Analysis Software with Clear, Concise SEO Reports

If you’ve got SEO in place, you probably spend a lot of time checking your rankings. But do you keep up with fluctuating search volumes? Are you tracking the rank trending? Do you keep a history, so you can compare your current results with other dates? Do you have at-a-glance views of rankings on each search engine, and an overview that shows how effective your program is? Do you have clear, persuasive SEO reports that make sense to management? RefreshWeb's SEO Dashboard is analysis you can actually use.

Insight, not just data. The RefreshWeb SEO Management Dashboard was built by web marketers for web marketers, and it’s supported by those same people. It's a powerful SEO management tool that streamlines your workflow and reports critical information on SEO analytics in useful, actionable ways. And your gold-level subscription comes with email-based support from real marketers on the RefreshWeb team. Expert advice from the trenches and an SEO management tool developed with marketing professionals in mind? That's a tough combo to beat.