You’re a hard-working marketing manager, maybe at a start-up, and getting budget to do more work on the website is going to be tough. Even if that free ranking report showed that you’ve got ten times more opportunity that you need to go after, you know your boss thinks SEO stands for Snake Elixir Oil. Or somebody who used to have your job has “tried SEO,” and didn’t get your one all-important search term to the top of Google.
There’s no doubt that a lot of people think you can trick the search engines by technical tricks. And there’s no shortage of people who can mumble “SEO” as being included (But wait! There’s more!) in their design package or PPC “services.” But who believes you get something this powerful, this effective, for nothing, with no work required?
You need a taste of the good stuff. You need some facts, some documentation, some case studies, some testimonials. That’s all here on our site. But you also need to make a case that investing time and money into site optimization is the best place to spend those scarce marketing dollars.
Let’s start with a plan. Work on the highest priority items. Measure your progress. Refine, repeat. The sooner you get started, the sooner you’ll see results, but most people need a little help getting started…and they need that one-on-one support that gets them oriented to the process. We’ve got a range of options for our services, so you can spend whatever amount makes sense. We’ve got decades of experience in marketing, for technology companies, healthcare, professional services, you name it. And we’ve got a great online SEO Dashboard and SEO reporting tools monitoring your progress on a weekly basis, so we’re accountable. We like it when you learn how to do this stuff yourself, and we’ll partner with you however you like. You’ve found a good resource…but before we can ever do business, first you need buy-in.
There’s two ways to go: