SEO Tools & Resources
"Internet Marketing Made Easy" with links to SEO tools, internet marketing tools and resources
If you scroll down the page, you'll see that there are a LOT of elements that go into planning and executing your internet marketing. Aaron Wall developed the original version of this task list as proof positive that it's not a DIY project, but didn't include the links to the internet marketing tools and resources cited.
Far be it from us to insist on doing ALL the work ourselves, so here is a handy list of SEO tips, marketing tasks, things to think about AND tons of internet marketing tools and online resources that will get you down the road. There's even a section on free SEO tools...naturally, with links to Aaron's invaluable book and site.
Here are a few of our own freebies: SEO Tips for Web Designers, our new guide to local search optimization, and the top 10 SEO tips for small and mid-sized businesses. These are all tried and true, and a good place to start. In breaking news, we have just released an SEO dashboard for our clients…it’s a powerful way to have at-a-glance monitoring of your SEO progress, tied to the volume of searches on every keyword phrase you are targeting. We hope to have this available as a standalone product by 2Q09, but for now it’s a reporting tool for our clients, either for coaching or full service. Click here for more information on our tiered approach to SEO pricing.
If you would like to keep current on issues for marketers doing search marketing, we invite you to subscribe to RefreshWeb's blog on B2B search marketing.
CUSTOMER FEEDBACK
- Past customer interactions
- People who bought
- Online surveys
- Phone calls
- Email interactions
- People who did not buy
- Online survey
- Trade show feedback
- Server log files
- Learn what you already rank for
- Find common root keywords; e.g. Sarbanes Oxley, sox
- Find common modifiers, e.g. software, solution, compliance, vendor
- Find keywords with limited competition relative to their value; "sox compliance" has the best volume of any of these terms, but no competitor is optimized for this term
- Analytics
- Conversion tracking
- Keywords and the buying cycle
- Understanding the buying cycle
- create brand evangelists
- high value of branded keywords
- conversion-oriented keywords
- what keywords convert poorly
- words with another meaning
- words with no commercial intent
- valuable modifiers
- bad modifiers (eg, free, cheap)
MARKET RESEARCH
- Paid search campaigns
- Keyword research tools
- Competitive research tools
- Free SEO Tools
- Trends
- News
- Blogs
- Subscribe to RSS feeds for searches
- Read top industry blogs
- Industry Research
- Research Firms
- Industry non-profits
- Competing sites
- Site structure
- Link structure
- Promotions
- Recent news
- Network feedback
- Search
- Retail
WEB DESIGN
- Logo design
- Photos
- Templates
- Web designers
- Forums and freelance sites
- Recommendations from friends
- Design software:
- content management systems:
ON SITE MARKETING
- Usability
- On-page SEO strategies
- SEO Vendor Outsourcing
- Websites
- Start with a strong domain!
- Domain Auctions:
- Marketplaces:
- Direct purchase
LINK MARKETING
- Web directories
- How to:
- Niche
- Industry associations
- Local directories
- General Directories
- Understanding markets
- Linkbait
- Contests and awards
- Interviews
- Metrics
- Tools
- Widgets and gadgets
- Ideas that appeal to egos of popular publishers
- Bookmarks
- Syndication (distribute content on third party sites)
- Video
- Social Networks
- MySpace
- Facebook
- orkut
- LinkedIn
- encourage subscribing to your feed
- write for other high authority sites
- create brand evangelists that syndicate your ideas
- Paid Ads
- blog reviews:
- sponsorship
- websites
- newsletters
- events
- non-profit organizations
- independent link buys
- link networks
- Affiliate Programs
MONETIZATION
- Ads
- Affiliate programs:
- Direct Ad Sales
- Network
- Sales
- Products or services
- Subscription vs. one time
- Payment processors
- Indirect revenues
- Consulting
- Speaking
- Equity stakes in companies
- Influencing markets
Get a FREE web ranking report, worth $200...free to B2B prospects.
See a sample free SEO report right now.
Better yet, look at a before-and-after SEO analysis.
Other Resources
Largest List of SEO Tools on the Internet, Google SEO Knol Group
Why I Actually Use (SEO) Tools, Search Engine Journal
Keyword Research: How Can Search Terms Be Related?, Search Engine Journal
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77.7% of B2B prospects
prefer Google, and only
18% click on PPC ads
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